Lutri is a lottery game with a unique twist: instead of choosing the numbers that will be drawn, players must select the numbers that will not be drawn.

This distinctive mechanic inspired a campaign set in an inverted world—a universe that encourages people to look at things from a different perspective and leave behind familiar habits in pursuit of new experiences.

At first glance, this world may seem unusual, yet it follows its own internal logic and rules. Much like Lutri itself, where reverse thinking is the key to success, the story follows a player who feels completely at home in this environment as he makes his way toward a lottery retailer.

Along his brief journey, he encounters a series of unexpected and unconventional situations, each exploring the concept of inversion both visually and logically, reflecting the unique mechanics of the game.

Check out the BTS!